1. 

   Why Price of Bitcoin is Doomed

   11/29/2018

   It is that time of year when sceptics return to the family holiday table and gracefully avoid the topic of investments with the in-laws who put all their savings into yet another ponzi-like “sure thing.” Just this month, Bitcoin, a financial cousin of social postmodernism, lost 30% of its value, down almost 80% since its peak in December of 2017. Another generation of "investors" chanting "this time it's different" just erased hundreds of billions of wealth.

2. 5 things Every Revenue Manager Should Remember

   03/24/2018

   5 things Every Revenue Manager Should Remember 1. Profit - not just Revenue.  Your goal is to optimize long term profitability of the whole property. Some Revenue Managers fancy that they were able to increase RevPOR (Revenue per Occupied Room) while closing the house with 20% occupancy, others - while chasing top line revenue unleash flash sales and fail to account for actual profitability of a customer. If you are running a stand alone property utilizing Groupon or other similar sources
3. 

   S.C.A.M. Sensible and Clever or Ambiguous and Misleading?

   01/28/2018

   S.C.A.M. Sensible and Clever or Ambiguous and Misleading? On the daily basis, we are surrounded by the ocean of prices. Some retailers use pricing policies that are not keeping up with today’s dynamic market and are leaving money on the table. Other businesses, using power of analytics, are masterfully crafting their price policies along the elasticity curves. There are also businesses that resort to ethically questionable pricing tactics. In our attempt to systematize the movement along this

4. Why you should hire the best Revenue Manager

   01/23/2018

   Regardless of her salary demands? There are few assumptions that one needs to take on board to follow the logic in the presented argument. ...There is an "optimal" way to price a hotel, at least in theory. While 100% perfect yield is possible in principle it is impossible in practice. Pricing is akin to playing chess - one can be better or worse at it, but cannot be perfect...
5. 

   Pricing Wars: Samsung vs. Apple

   01/17/2018

   How does market share influence price. Cell phone pricing Wars: Samsung vs. Apple. For a long time, the market share dominance in the phone industry has been a two horse race between Samsung and Apple, the rest of the minor competitors have achieved only moderate success at stealing market share, mostly from each other. The global market share of Samsung currently is 23.3% while its closest rival Apple is at 14.7%. In most industries, market leaders by virtue of their market power tend to be

6. 6 Things Low Cost Airlines do to Increase their Profits

   01/06/2018

   6 Things Low Cost Airlines do to Increase their Profits During late 2000's Brent Crude Oil reached all-time high. It was one of the most challenging times for the airlines to make money, and number of them declared bankruptcy. Airlines were tasked with a seemingly insurmountable task - how to be profitable in the environment when the consumers are not willing to pay more, yet the profits are being relentlessly squeezed by skyrocketing commodity prices. The answer to this challenge was the rise

7. 7 Pricing Strategies: Which one should you choose?

   12/16/2017

   Pricing is one of the most important areas of any business. However, not enough attention is being paid to proper pricing, especially in small business. Pricing should be treated like a game of Chess with multiple moving parts, short term effects which affect longer term outcomes. While many large companies usually have invested heavily into their analytics departments with calculations of elasticities and other measures,  smaller businesses often do not allocate enough resources in this

8. 5 Mistakes to Avoid While Pricing Menu Items in your Restaurant

   01/28/2017

   5 Mistakes to Avoid While Pricing Menu Items in your Restaurant Menu pricing is both - art and science, there is no magic bullet, but there are certain choices that tend to produce better outcome than others. 1) Trying to offer the lowest price possible This is one of the most damaging errors committed in restaurant menu pricing. The idea that lower price necessarily gets higher volume is at least debatable. However, if we are to price a menu in a mid tier restaurant then be careful about

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